106th and Park: BET to Pull Plug On Signature Show


 

Everything has to eventually meet its own end, but when you see something that has been such a staple in media, especially urban media, it hits home a little more.

106 and Park was launched in September of 2000, hosted by then unknown VJs AJ and Free.  It was BET’s urban alternative to MTV’s wildly popular TRL (Total Request Live), which was responsible for exploding the careers of pop stars like Brittney Spears, N’SYNC and the  Backstreet Boys.  106 and Park helped increase the popularity of many R&B artists, such as Aaliyah, as well as serve as the launching pad for the careers of Lil Bow Wow, and Lil Romeo.  Featuring the traditional Top 10 format, 106 and Park also displayed “New Joints” and “Old School Joints” each day, as well as Freestyle Friday at the end of each week.  AJ and Free’s personalities resonated with audiences, they were the glue that held the show together, gave it some personality.

AJ and Free left in 2006 due to contract disputes, and wanting to advance their careers, BET replaced the two hosts with Terrance and Rocsi, who have held their own ever since.

In the end, it makes sense that BET is calling it a lifespan on 106 and Park.  It served its purpose back when it was launched, and for maybe 7-8 years afterward, but with instant access to the internet, the new generation isn’t so keen on the videos on television formula.  Why wait and see your favorite video when you can pull up youtube and watch it yourself? Granted youtube has been around since 2005, but it didn’t begin surging in popularity and views until maybe 3-4 years ago.  The music video on television is a dead format, it’s all online now, thus there’s no reason to keep it around.  It doesn’t help financially, and at the end of the day, that’s the bottom line: advertisers aren’t paying the big bucks to be featured on 106 and Park anymore, because the ratings are falling.

Terrance and Rocsi have their own desired career paths, and we wish them the best of luck.

 

What do you think of this move? You gonna miss 106? The last episode will air September 28th.

 

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