You read that correct and it’s as it sounds. Ketch Design Centre in Oklahoma City, a window and wall coverings company, decided to don their building in James Harden’s trademark mohawk and beard.
They’re not the first thing modeled after BeardSquad/BeardGod’s signature facial hair, there apparently have been Bearded Cakes and fake beards donned by fans at the games. Harden has been spot on for the Thunder this season and a big part of their bid for the NBA Finals (1 win away).
I’m pretty sure Harden will be receiving some phone calls for a few endorsements coming soon, hopefully he’s got an agent that knows how to market.